And then of course, the pandemic hit and turned dating and social norms on their head

And then of course, the pandemic hit and turned dating and social norms on their head

After the 2016 US presidential election, Hobley says, people – and singles – were more passionate and more vocal about their beliefs than ever before. OkCupid saw an opportunity to help people connect based on their values. “[We saw daters saying’] ‘Hey, hang on, I want my dates’ views on social and political issues. I want to match on those things. I want to feel like it’s okay to say, “Hey, I’m proudly an LGBTQ ally” or “I’m very concerned about the environment, and if you don’t believe climate change is real, get the fuck out”’ – swipe left, in other words.”

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